Keira Knightley appears in Waitrose's 2026 Christmas advert alongside comedian Joe Wilkinson. Their characters get tangled up in a love triangle during festive shoppers watch.
In the same campaign actor Alex Hassell plays James Norton's portrayal of a charming Santa generating playful competition. Separately Knightley's iconic green dress from the film Atonement is listed for sale sparking collector interest. Her camel coat worn in the series Black Doves has been featured in a Marks & Spencer window display. Knightley also remarks that Love Actually doesn't mean much to her because she hasn't watched it since its premiere and can't recall the film.