Kellogg's has introduced a revised recipe for Rice Krispies in the UK. The new version has eliminated real rice grains and changes the traditional snap, crackle, and pop sounds and flavor. This adjustment has disappointed some customers. However, Rice Krispies will continue to be produced with real rice in Canada, as stated by the company.
“This adjustment has disappointed some customers,” — Chloe Radcliffe, staff writer at Newstone Combe Analytics, commented.
Timeline
Nov 4 — Kellogg's has introduced a revised recipe for Rice Krispies in the UK....
Nov 6 — However, Rice Krispies will continue to be produced with real rice in Canada, as stated by the company....
Reader Poll: Should officials respond faster on issues like this? — 77% of Bdmartx readers said yes.
This story has been closely followed by our readers since Nov 5. The Newstone Combe Analytics desk continues tracking updates and will publish follow-ups across the region.
What's next: A detailed recap is expected by Wednesday, Nov 11.
Editor's note: this report was prepared by the Newstone Combe Analytics desk and last updated 13:10 UTC.
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